Two-time B.A.S.S. Elite Series Angler of the Year Aaron Martens said, “Not many anglers have more tackle than me; I am serious about tackle. From my time dealing with Monster Fishing Tackle, I know they are serious about supplying anglers with the best tackle. I look forward to working with them to make sure they have the best tackle: from the stuff I use everyday to the stuff only a select few know about. Through their site, I will be able to educate anglers and share secret baits, techniques, and even alterations I make to current baits.”
Monster Fishing Tackle is a family business that was started by Ken Elie over 25 years ago in a small shop in Rohnert Park, California. Today that shop has grown to over 20,000 square feet and employs many local fishing experts. Marketing manager Pat Elie said, “Working with Aaron is a dream come true. We’ve worked hard to build a store and website that offers anglers the best tackle for chasing bass or other species. On site, we’ve employed many regional experts that work one-on-one with customers to ensure success on their fishing trips. Adding Aaron will allow us to do the same for anglers all around the globe through our website. His time on the water and unique experience with fishing products also offers us an exclusive insight to the best tackle in the world, which we will utilize to educate our buyers about the latest and most effective products.”
Martens is often referred to as “the Tackle Doctor” by his peers, and while some may not agree with his enthusiasm about tackle, all respect it and appreciate it. Martens said, “I spend twice the amount of time working on tackle than I do actually fishing. Just the other day, I spent six hours working on 25 baits for the Bassmaster Classic. I’ve never been shy about sharing what I think about fishing tackle, and I know Monster Fishing Tackle will give me a platform to share these thoughts with anglers everywhere.”
As part of the agreement, Monster Fishing Tackle will become a one-stop-shop for anything Aaron uses while fishing whether the manufacturer sponsors Martens or not. Monster Fishing Tackle buyer Tim Elie said, “We’ve always strived to stock the best equipment for our customers; anything good enough to find its way into Aaron’s tackle box is definitely good enough for any angler on the planet.”
For Monster Fishing Tackle, this agreement gives them the ability to add another level of service for their customers. Tim Elie said, “It doesn’t matter if a customer is preparing for their first fishing trip or they fish five days a week; providing Aaron’s insight on various tackle will be helpful to them.”
For Martens, the agreement is about educating and offering his fans around the world a one-stop location to get the products he uses on tour. Furthermore, it’s about having an additional avenue to educate the fans on how to catch more fish. Martens said, “Fishing is a healthy and great activity, and I want everyone out there to go fishing more. If I can help anglers catch more fish by sharing the things I have figured out over my career – it’ll get them back out fishing more.”
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