Monster Fishing Tackle Signs Aaron Martens

Cotati, CA – Fishing tackle e-commerce site MonsterFishingTackle.com has added Aaron Martens as their brand ambassador for 2015. Monster Fishing Tackle specializes in bass fishing tackle and accessories for anglers anywhere on the spectrum of experience, from the beginning angler to the top professionals.

Two-time B.A.S.S. Elite Series Angler of the Year Aaron Martens said, “Not many anglers have more tackle than me; I am serious about tackle. From my time dealing with Monster Fishing Tackle, I know they are serious about supplying anglers with the best tackle. I look forward to working with them to make sure they have the best tackle: from the stuff I use everyday to the stuff only a select few know about. Through their site, I will be able to educate anglers and share secret baits, techniques, and even alterations I make to current baits.”
Monster Fishing Tackle is a family business that was started by Ken Elie over 25 years ago in a small shop in Rohnert Park, California. Today that shop has grown to over 20,000 square feet and employs many local fishing experts. Marketing manager Pat Elie said, “Working with Aaron is a dream come true. We’ve worked hard to build a store and website that offers anglers the best tackle for chasing bass or other species. On site, we’ve employed many regional experts that work one-on-one with customers to ensure success on their fishing trips. Adding Aaron will allow us to do the same for anglers all around the globe through our website. His time on the water and unique experience with fishing products also offers us an exclusive insight to the best tackle in the world, which we will utilize to educate our buyers about the latest and most effective products.”
Martens is often referred to as “the Tackle Doctor” by his peers, and while some may not agree with his enthusiasm about tackle, all respect it and appreciate it. Martens said, “I spend twice the amount of time working on tackle than I do actually fishing. Just the other day, I spent six hours working on 25 baits for the Bassmaster Classic. I’ve never been shy about sharing what I think about fishing tackle, and I know Monster Fishing Tackle will give me a platform to share these thoughts with anglers everywhere.”
As part of the agreement, Monster Fishing Tackle will become a one-stop-shop for anything Aaron uses while fishing whether the manufacturer sponsors Martens or not. Monster Fishing Tackle buyer Tim Elie said, “We’ve always strived to stock the best equipment for our customers; anything good enough to find its way into Aaron’s tackle box is definitely good enough for any angler on the planet.”
For Monster Fishing Tackle, this agreement gives them the ability to add another level of service for their customers. Tim Elie said, “It doesn’t matter if a customer is preparing for their first fishing trip or they fish five days a week; providing Aaron’s insight on various tackle will be helpful to them.”
For Martens, the agreement is about educating and offering his fans around the world a one-stop location to get the products he uses on tour. Furthermore, it’s about having an additional avenue to educate the fans on how to catch more fish. Martens said, “Fishing is a healthy and great activity, and I want everyone out there to go fishing more. If I can help anglers catch more fish by sharing the things I have figured out over my career – it’ll get them back out fishing more.”

Florida Bass Fishing Lures - January 2015

Florida Bass Fishing Lures - January 2015

After back to back triple-a level bass fishing tournaments held in the state of Florida, we've written a brief rundown of the baits used by the top finishers from each event and a little explanation of how they utilized those lures. The first event, a Bassmaster Southern Open, took place on Lake Toho January 15-17th and was won by Bassmaster Elite Series pro Chad Morgenthaler. 

Lake Toho Patterns:

Chad Morgenthaler

Morgenthaler bucked the trend of locking down to the typically more fertile Kissimmee and instead stayed close on lake Toho. Not only did he find a good concentration of big fish, he also gained substantial fishing time by avoiding the now notorious locking process that turned into a circus costing anglers both time and mental anguish. 

Morgenthaler relied primarily on one bait during the entirety of the tournament, a Missile Baits Baby D-Bomb in the Bruiser Flash color. This color has proven its merit over the years with a few noteworthy tournamnt victories and is probably the best selling color in early spring. Morgenthaler targeted outside vegetation clumps which he punched his bait through using a 1oz and 1.5oz tungsten punch weight. His approach was very slow and methodical allowing the bait to soak on the bottom for a few moments before popping it up to the mat and then allowing it to slide back down again. In order to fish the bait through such heavy vegetation mats, he needed a strong braided line which he spooled on a Shimano Chronarch Ci4+ Casting Reel.

Bobby Lane

Lane had a tournament of ups and downs with a strong 2nd day weight that catapulted him up the leaderboard and eventually set the stage for his 2nd place finish in the event. Lane kept his approach simple relying upon two baits: a texas-rigged Zoom Trick Worm and a Vibrating Jig.

Todd Auten

Auten was a threat to win all week and heading into the last day of the event remained an angler many thought could pull out the victory. Unfortunately, like many of the anglers, his bite cooled with the shift in wind. While Auten showed the bass a bit of everything, he credited a black/blue vibrating jig for many of his fish throughout the tournament.

Lake Okeechobee

Val Osinski

Osinski is no stranger to the Florida tournament bass fishing scene. In addition to being an accomplished angler, he is also the owner of the popular fishing tackle company, Gambler Lures. His knowledge of the ever-changing conditions would prove to be an essential component in his strategy. Osinski came out of the gates hot with a solid bag of 26lbs on day one of the tournament punching a Gambler Why Not paired with a Gambler KO Punch Skirt through reed heads around matted vegetation. He believes the bass were relating to this type of cover because they were staging to spawn, but this wave hadn't made their way to the beds yet. 

On day two of the tournament, he struggled early after his area was discovered by a larger number of competitors so he decided to make a change and move to some other productive water. After catching a small limit, he returned to his primary location and made a key adjustment to his presentation. As he was pulling his bait out of the vegetation to make another pitch, he was bit. The bite was vicious and surprising. This one bite clued him in that the fish were more prone to strike out of reaction and he therefore upped his weight size and changed his bait to present a quicker fall rate and more claw action. After this crucial change, he made it look easy bringing another big bag to the scales day three and winning the event by 12lbs.

Brandon Medlock

Medlock is another familiar name when it comes to Florida bass fishing. He's a regular at the big Florida bass tournaments and always a threat to bust a big bag. This event saw him bring one of the largest stringers of the competition to the scaled on day two which propelled him up the leaderboard and put him within striking distance on day three of the event. Despite his best efforts, Osinski's dominance was just too much for him to match and he ended up finishing 2nd. Medlock relied upon his namesake Medlock Double Guard Flipping Jig for every bass he caught during the week. He targeted prespawn fish as they began their move into spawning grounds.

Roboworm Monster Shad - Alive Shad

Roboworm Monster Shad Alive Shad

The newest addition to our Monster Shad family of baits is the Roboworm Alive Shad, a 3" soft plastic shad imitation that is primarily used for the drop shot technique. Anglers all over the country have developed a loyal following of our Monster Shad color available in a number of popular lures and plastics. Monster Shad has become a best seller because of it's unique color pattern that mimics all types of shad and baitfish that bass feed upon. 

Spotted, smallmouth or largemouth bass - the Monster Shad color doesn't limit itself to one species of bass. Anglers from California to Maine have found success with our exclusive colorway and the scope of fishermen keeps expanding as we develop the color in a wider range of baits. 

The Roboworm Alive Shad Monster Shad is certain to become one of the best selling dropshot worms and will prove especially effective for spotted and smallmouth bass due to the chartreuse and gold used in the bait - two of the most popular colors for the previously mentioned bass. 

Get yours today!

Yeti Coolers - We See SeaFoam

Yeti Limited Edition Seafoam Coolers

The cat is out of the bag, the Yeti Limited Edition Seafoam Coolers have been announced with a release date scheduled for a Spring 2015 release. Fans of the Yeti brand may remember the pink coolers that were offered in September/October in support of Breast Cancer Awareness Month. That limited edition production sold out almost instantaneously and created a pretty crazy black market for the product on auction sites such as eBay.This year, Yeti is seeing green, well, Seafoam green that is. Coming to Monster Fishing Tackle in April 2015, the Yeti Seafoam Coolers will be available in four of our best selling sizes: Roadie 20 and Tundra models 35, 45 & 60.

As mentioned, this run will be very limited, however, we have secured the largest order in the entire United States with hundreds of coolers allotted to our store. Our customers have spoken and Yeti Coolers is far and away their favorite ice chest for all outdoors activities.

Where to Buy Yeti Seafoam Coolers?

While we are typically opposed to pre-order sales, we at Monster Fishing Tackle have set up a waitlist for customers interested in purchasing this very limited edition Seafoam green cooler. Our waitlist will receive notification of arrival before anyone else and have 24 hours to purchase their coolers before we release them to the general public. So, what are you waiting for? Add your name to the list at www.monsterfishingtackle.com.

Yeti Rambler Colster - a Stainless Steel Koozie?

Yeti Rambler Colster

What's this, a stainless steel koozie? How in the heck does that work? Better not to ask questions, just take a look at the Yeti Rambler Colster - this thing is one bad dude:

Yeti's New Rambler Colster - Release date: Spring 2015

After revolutionizing the cooler market with their incredible ice retention system seen in their Tundra and Roadie coolers, Yeti has been stepping it up big time with their line of beverage accessories. First, it was the Rambler Tumblers that took the world by storm with their ability to keep drinks warm or cold - for extensive amounts of time. Now, their newest product, the Rambler Colster seeks to change the way you drink your favorite can or bottle beverage. 

Constructed from kitchen grade stainless steel, the Colster keeps drinks cold for hours - long enough for you to nurse that brew while out enjoying the super hot summer days when boating, bbq-ing or tailgating. 

More information on the Yeti Rambler Colster can be found at Monster Fishing Tackle.

Fringe Tackle Swimbaits

Over the past 6 months we've been repeatedly asked by customers to add the Fringe Tackle Hollow Belly Swimbaits to our inventory. We admit, before a customer brought this to our attention, we had never heard of the company or seen the baits he referred to as the most detailed he had come across. Upon first look at some of the detailed color patterns and unique pours we were sold. Fringe Tackle is a small company based out of Austin, Texas where owner/master bait maker Jeff Piil creates his masterpieces. The Fringe Tackle Hollow Belly Swimbait has already been responsible for a number of bass fishing tournament victories including the FLW Rayovac event at Lake Guntersville in Alabama.
The baits are better seen than described as their color patterns are just beautiful. Fringe Tackle decided to make the baits hollow belly style because they found they could pour with more detail and because the angler could then have more freedom to decide upon rigging options. What we really like about the configuration of the bait is the well defined hook slot along the belly that holds a 8/0 Owner Beast Hook just ideally.

Pictured in Clear Lake Shad

Visit Monster Fishing Tackle to take a look at these beauties and try them out for yourself.

Nichols Ben Parker Magnum Spoon - Blue Back Herring

Ben Parker Spoon in Blue Back Herring

After introducing the world to the magnum spoon, Nichols Lures has now brought out a new Blue Back Herring Ben Parker Magnum Spoon. Featuring the same dimensions as the original gigantic metal spoon used for bass fishing, this new color seeks to mimic one of the south's most popular food sources for bass: the elusive blue back herring. First gaining notoriety at the Kentucky Lake FLW Tour event, the Ben Parker Magnum Spoon has quickly become the hottest ledge fishing lure in the country and the new Blue Back Herring color is turning on a whole new region to the effectiveness of this oversized spoon craze.

Blue Back Herring Ben Parker Magnum Spoon

Where is the Nichols Ben Parker Magnum Spoon Blue Back Herring for sale?

Currently, the Ben Parker Magnum Spoons are available only at Monster Fishing Tackle and are retailing at 16.99 for a limited time only.